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Athletics Marketing

The Athletics Marketing Department is an important component to the overall athletic success at WVU. Tasked with in-game entertainment for fans at all major events along with cultivating and honoring corporate sponsorship contracts and involvement, the marketing department is a busy behind-the-scenes unit. Exciting game atmospheres, video board entertainment, promoting ticket sales, creative social media placement and organizing special events for fan interaction with the student-athletes all get their important start within the marketing department.;


  • Assist the WVU Athletics Marketing Staff with game day duties
  • Manage and organize in-game promotions for sponsorship activation and fan engagement
  • Research new marketing and fan experience opportunities
  • Organize promotional and marketing items for events, and work on various projects
  • Assist staff in creation of marketing plans, social media execution, and game-day activities

Related Occupations

  • College athletics communications
  • Professional sports public and media relations offices
  • Sports public relations, media relations 
  • Social media, graphic design
  • Digital media and video production
  • Sports marketing