Zack P. Pedersen

Assistant Professor

304-293-3295 zachary.pedersen@mail.wvu.edu AHB E-243 Office Hours: Mon, 3-4pm; Wed, 11am-12:3pm; Fri, 9:30-10:30 am Zoom Address: https://wvu.zoom.us/j/4911171437?pwd=iC7aJoddIhcRqZTuIcndlvDTgf9bQh.1 Website Download CV

Research Links

• Google Scholar

Professional Highlights

Research focuses on brand strategies of sport entities, with emphasis on athlete branding and personal brand development.
Published in journals including Sport Marketing Quarterly, IJSMM, IJSC, Journal of Global Sport Management, etc.
Creator of LogoRoster.com, a comprehensive database of athlete logos and personal brand marks.

Degrees

Ph.D., Sport Management, Indiana University
M.S., Athletic Administration/Sport Management, Indiana University
B.S., Sport Marketing and Management, Indiana University

Research Interests

Sport marketing
Brand management
Athlete branding
Brand marks
Consumer behavior