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West Virginia University College of Applied Human Sciences
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Zack P. Pedersen

Assistant Professor

A professional headshot of a smiling man with short, curly brown hair and a beard. He is wearing a gray and white striped polo shirt with a navy blue collar and a West Virginia University logo on the chest, set against a solid gray background.
304-293-3295 zachary.pedersen@mail.wvu.edu AHB E-243 Office Hours: Mon, 3-4:30 pm; Wed, 11am-12:30 pm; Fri, 9:30-10:30 am Zoom Address: https://wvu.zoom.us/j/4911171437?pwd=iC7aJoddIhcRqZTuIcndlvDTgf9bQh.1 Website: Zack P. Pedersen Download CV

Research Links

• Google Scholar

Professional Highlights

  • Research focuses on brand strategies of sport entities, with emphasis on athlete branding and personal brand development.
  • Published in journals including Sport Marketing Quarterly, IJSMM, IJSC, Journal of Global Sport Management, etc.
  • Creator of LogoRoster.com, a comprehensive database of athlete logos and personal brand marks.

Degrees

  • Ph.D., Sport Management, Indiana University
  • M.S., Athletic Administration/Sport Management, Indiana University
  •  B.S., Sport Marketing and Management, Indiana University

Research Interests

  • Sport marketing
  • Brand management
  • Athlete branding
  • Brand marks
  • Consumer behavior

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